Become a category leader

Contact us today to learn more about your

eBrand Ranking and become a category leader

LEARN MORE ABOUT YOUR eBRAND RANKING

eBRAND RANKING 

A simple straightforward way for assessing and improving brands’ performance in the e-Commerce domain.

One ranking, one number to track

At a Category level

WHAT CAN BE DONE WITH eBRAND RANKING?

Quantify the overall relative power of your brand vs. your competitors in the category

Drill down into the details to expose tactical strengths and weaknesses

Track changes over time in your relative ranking vs. your competitors

Identify the most urgent and important fixes to improve your brand’s overall performance

WHAT DIFFERENTIATES eBRAND RANKING?

Enables you to identify and prioritise the prominent issues across all brand’s e-Commerce competitive and operational environments

Integrates all the required operational indicators into a universal view 

HOW DOES IT WORK?

eBrand Ranking was developed based on a unique proprietary data and algorithm developed by mySupermarket Business Solutions and checked and endorsed by Kantar Consulting, based on:

ROBUST ONGOING TRACKING OF MAJOR KPIs 

Webcrawling of UK grocery e-retailers’ data

mySupermarket’s unique online shopper panel comprised of tens-of-thousands monthly online transactions

High granularity, down to a store level

Daily updates

Continuous category benchmarking

Fix

Image compliance

Product title compliance

Description compliance

Plus proprietary calculations

Impact

Value

Novelty / NPD Indicators

Promotions Indicators

Plus proprietary calculations

Build

Share of Favourites

Assortment

Availability at a store level

Product Placement

Plus proprietary calculations 

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mySupermarket, Lower Ground Floor, One Great Cumberland Place, London, W1H 7AL   |  sales@mysupermarket.com   |     +44 (0) 207 258 7487